Game day programs are an essential part of university varsity sports as they allow for key attendees to know about the players, and learn more about the coaches. The following programs were created for the Carleton Ravens for the 2016-2017 varsity seasons, designed to match other in-house advertising done around campus and on social media. Program size were 11x17" folded in half.
Football is especially important for Carleton, and as such its program was given special attention. At half the size (5.5x8.5") of the other varsity sports, this program included detailed information about the Ravens' rivals, sponsorship information, acknowledgement of key donors to the program, and a special message from four key people in the Ravens' success.