Data Driven Marketing Video

An animated video showing the lifecycle of how data can be used to drive marketing decisions

AnimationGraphic DesignMotion Graphics
After initial sketches were approved, I designed the main stylistic and transitional elements of the animation in Illustrator for approval. Once this was approved, I looked at what the flow of the video was (literally) and plotted this into a grid with one 1920x1080 rectangle in between each element so that I could have all of the different stops in the animation flow smoothly together. This file was then easily imported into After Effects where the bulk of the animation and composition was done.
To see the entire animation process, watch the video below, sped up to almost 1000% from 1 hour and 30 minutes to just 10 minutes.
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